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Pllant is a creative consulting service that has the knowledge to inform and influence on both a local and global scale. With our office in Amsterdam, founder Marieke van Helden has established a creative playground that generates ideas, cultural insights and brand–to–consumer connections. With an international talent base of creatives we offer a wide range of services, from delivering insights & strategy to the complete creative service chain of conceptualising & producing energy campaigns, brand content and experiential programs.

Pllant specializes in lifestyle & experiential marketing through consumer–centric thinking on the intersection of insights and creative production. We identify cultural lifestyle trends and consumer insights, value local sensibilities and develop recommendations to strengthening your organization’s marketing efforts.

Marieke van Helden / Founder
With 10+ years of experience in the creative /advertising / fashion production industry Marieke has worked with agencies like Wieden + Kennedy, servicing a wide range of international clients including Heineken, Converse, Nike, Coca Cola, Canon, Levi’s, TomTom and WGSN through cultural insight projects and integrated creative campaigns like Heineken Legends and Levi’s Go Forth. In addition to her career in advertising, Marieke has worked as fashion editor, curated exhibitions and organized events.

Our clients include SONOS, Converse EMEA, TomTom, WGSN, Onitsuka Tiger, The Collaboratory US, This Memento, The New World Fight Club and Subbacultcha!

Contact:

+31 (0) 610 343 602
info@pllant.com

Case Study:

Frames – Multi-sensory storytelling.
Connecting creative workforce to business.

Background:

Frames is an ongoing collaboration between Pllant and Subbacultcha! that introduces a large, young audience to music, art, film and fashion. The monthly Frames nights merge live musical performances with the immersive work of visual artists and serves as an ongoing case study; sharing and amplifying creative content and testing media engagement frameworks for the millennial generation, offline and online.

Challenge:

The goal is to stimulate growth of the Amsterdam creative ecosystem by bringing visual talent to a broader audience, connecting creative workforce to business, while experimenting with various artistic disciplines.

Insights:

Visuals combined with music are a powerful catalyst for building multi-sensory experiences.

Solution:

Pllant formulated an experiential strategy that connects visual artists to influencers and prospects, creates informal socializing opportunities and ignites international exposure. Curated and produced by Pllant, the experiential environments serve to provide a platform for featured artists, while the audience engages in an immersive multi-sensory experience.

Results:

Through our hands-on strategy we empower participating artists in their own development and professional growth. In addition our strategy amplifies reach; both offline and online, generates PR and instigating new business opportunities.

• Frames curated the work of international visual artist such as Mike Pelletier , NOMAN and Viktorija Medvedeva .

• Frames at Subbacultcha! hosts over 300 visitors, international artists and influencers per event.

• Ongoing earned media via international press; Wired, Boing Boing, The Creators Project and social networks.

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Case Study:

Ronja – SPRMRKT.
An iPhone 5 online editorial.

Background:

SPRMRKT is a 450 m2, international concept store based in Amsterdam that houses ready-to-wear collections, a bookshop and pop-up events.

Challenge:

Pllant worked together with SPRMRKT’s creative team; Viktorija Medvedeva and Karlis Krecers, to create an online fashion story with the goal to engage with the tech-savvy 20-somethings.

Insights:

We merged high-end fashion with the digital natives’ trend of creatively using apps.

Solution:

We created an intimate online editorial, shot entirely on the iPhone 5. Skillfully merging the still & motion footage we balanced the traditional take on luxury with the cultural trends that reflected the 20-somethings’ natural ability of digital storytelling.

Results:

By using the iPhone 5 we created an informal interaction, engaging the younger audience.
The documentation was used for SPRMRKT’s online promotion and sales opportunities.

Case Study:

Sonos – The Control Room.
Connecting customers with SONOS at Pitch.

Challenge:

Pitch Festival is a yearly international electro music festival. SONOS asked Pllant to create a memorable live brand experience that would drive brand awareness and allow visitors to creatively engage with the products.

Insight:

We identified how to attract and engage the Pitch audience and to stand out from other activities & sponsors. We used these contextual insights together with the brand objectives and personality to shape the experiential strategy, creating a unique live brand experience called ‘The Control Room’.

Solution:

With an impressive 16.670 of the visitors being SONOS’ key target audience we understood the importance to engage with them, memorably. Pllant designed and delivered an immersive live brand experience with brand content that emotionally communicated the brand personality; from impactful visuals to handmade typeface and furniture design. Specially commissioned projections visualized the music festival’s line-up, functioning as a live schedule to connect SONOS to the festival artists. At the VIP area SONOS products were seeded, actively engaging SONOS’ brand ambassadors and influencers.

Results:

The SONOS Control Room hosted 19.845 visitors, international renowned artists, influencers and members of the press, over the 2-day event.

• Pllant enabled an outstanding dwell time leading up to 45 minutes spend interacting with SONOS.

• Through our memorable immersive experience we amplified our reach, with content being shared on social networks and earned media via influencers and international press such as FACT magazine and 8tracks.

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Case Study:

Pro Streets – Converse EMEA.
A pan-European Brand Marketing Campaign.

Challenge:

Provide in-depth consumer and cultural trend insights to fuel the pan-European campaign launching the Converse’s new Pro Leather range.

Insight:

Our location specific cultural trends enabled consumer participation.

Solution:

In collaboration with Anomaly, this Memento and Perfect Fools, Pllant created Converse Pro Streets, a pan-European campaign that allows people to celebrate their local area through showing their talent. Captured by special cameras and uploaded onto the Pro Streets website, users could promote their films and others could support their favorites. The Pro Streets promotional films followed local icons in key city hubs in London, Paris, Madrid, Berlin, Amsterdam and Milan. Pllant delivered consumer insight and localized recommendations, icon recruitment, photography and video production. In addition, Pllant facilitated the overall campaign with legal advice.

Results:

The icons successfully engaged their peers and broadcasted the campaign through their network with amplified reach and UGC content being shared on the Pro Streets site, YouTube channel and earned media via influencers and international press.

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Case Study:

Onitsuka Tiger – A ‘point of view’ on fashion.
Inspire & educate to direct the brand’s future.

Challenge:

For the Onitsuka Tiger brand and product we were asked to define what fashion and fashion-inspired could mean, in the context of the brand’s values and positioning. The goal was to reframe brand focus on how to be unique in their commercial playing field, within the brand’s identity.

Insight:

We designed a brand specific approach that valued the activation of insights throughout the different departments, allowing for a holistic insights implementation across the Onitsuka Tiger organization.

Solution:

Pllant designed a tailor -made program together with this Memento; from an inspiring macro & fashion trend presentation, to activating these insights with 3 individual team strategic and inspirational workshops. We guided the teams to formulate the brand direction and fashion point of view and provided feedback to the team’s seasonal pitch-backs to ensure key insight-implementation. We finalized the program with strategic recommendations for brand opportunities for the upcoming years.

Results:

Through our focus workshops, the teams were able to connect trends relevant to the Onitsuka Tiger brand. Additionally, we gave strategic recommendations on specific brand opportunities for upcoming years.

• We inspired & educated Onitsuka Tiger’s individual teams on upcoming movements and trends to inform and direct the brand’s future in the European market.

• Encouraged Onitsuka Tiger to use this information on a continuous basis.

• Motivated to implement this way of working cross-functional and on brand level.

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Website by
Karlis Krecers & Ieva Ozolite