Pllant is an insights service that has the knowledge to inform and add value to brands on both a local and global scale. Based in Amsterdam, founder Marieke van Helden specializes in cultural trends and consumer insights at the intersection of lifestyle, art, music and sports. Pllant values local sensibilities, develops strategic recommendations and enables sustainable relationships with influencers and experts to strengthen brand–to–consumer connections.
• Identification of key consumer and cultural insights
• Global influencer and expert network
• Tailor-made insights reports and workshops
• Ideation and execution of brand activations
Marieke van Helden / Founder
10+ years of experience in the creative /advertising / fashion production industry Marieke has worked with agencies like Wieden + Kennedy, servicing a wide range of international clients including Heineken, Converse, Nike, Coca Cola, Canon, Levi’s, TomTom and WGSN through cultural insights projects and integrated creative campaigns like Nike’s Women’s campaign We Own The Night, Heineken Legends and Levi’s Go Forth. In addition to her career in advertising, Marieke has worked as fashion editor, curated exhibitions and organized events.
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