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Pllant is a creative consulting service that has the knowledge to inform and add value to brands on both a local and global scale. Based in Amsterdam, founder Marieke van Helden specializes in cultural insights and brand content at the intersection of lifestyle, fashion, design, music and sports. Pllant values local sensibilities, develops strategic recommendations and enables sustainable relationships with influencers and experts to strengthen brand–to–consumer connections.


Services

• Identification of key consumer and cultural insights
• Global influencer and expert network 
• Tailor-made insights reports and workshops
• Ideation and execution of brand activations


Selected Clients

SONOS, Nike, Converse EMEA, TomTom, WGSN, Onitsuka Tiger, The Collaboratory US, This Memento, The New World Fight Club, Subbacultcha! and Qui Yang for Kenzo.



















Marieke van Helden / Founder
10+ years of experience in the creative /advertising / fashion production industry Marieke has worked with agencies like Wieden + Kennedy, servicing a wide range of international clients including Heineken, Converse, Nike, Coca Cola, Canon, Levi’s, TomTom and WGSN through cultural insights projects and integrated creative campaigns like Nike’s Women’s campaign We Own The Night, Heineken Legends and Levi’s Go Forth. In addition to her career in advertising, Marieke has worked as fashion editor, curated exhibitions and organized events.


Contacts

+31 (0) 610 343 602
info@pllant.com

Project:

Frames by Noman

Client:

Subbacultcha!

Team:

Marieke van Helden
Art Production
Phil van der Krogt
Music Direction

Project Summary:

Curated and produced by Pllant, the independent music & culture platform Subbacultcha! x Pllant extended their exploration of talent to the visual realm, merging musical performances with the visual expressions of local artists into full experiential environments. The featured visual artist here is
Noman
.

Project:

Frames by Viktorija Medvedeva

Client:

Subbacultcha!

Team:

Marieke van Helden
Art Production
Phil van der Krogt
Music Direction

Project Summary:

Curated and produced by Pllant, the independent music & culture platform Subbacultcha! x Pllant extended their exploration of talent to the visual realm, merging musical performances with the visual expressions of local artists into full experiential environments. The featured visual artist here is Viktorija Medvedeva.

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Case Study:

Ronja – SPRMRKT.

Background:

SPRMRKT is a 450 m2, international concept store based in Amsterdam that houses ready-to-wear collections, a bookshop and pop-up events.

Challenge:

Pllant worked together with SPRMRKT’s creative team; Viktorija Medvedeva and Karlis Krecers, to create an online fashion story with the goal to engage with the tech-savvy 20-somethings.

Solution:

We created an intimate online editorial, shot entirely on the iPhone. Skillfully merging the still & motion footage we balanced the traditional take on luxury with the cultural trends that reflected the 20-somethings’ natural ability of digital storytelling.

Results:

By using the iPhone we created an informal interaction, engaging the younger audience. The documentation was used for SPRMRKT’s online promotion and sales opportunities.

Case Study:

Sonos – The Control Room

Challenge:

Pitch Festival is a yearly international electro music festival. SONOS asked Pllant to create a brand experience that would drive awareness and allow visitors to creatively engage with the products.

Insight:

We identified how to stand out and engage the Pitch audience. We used these contextual insights to shape the experiential strategy, creating a unique live brand experience called ‘The Control Room’.

Solution:

With an impressive 16.670 of the visitors being SONOS’ key target audience we understood the importance to engage with them, memorably. Pllant designed an immersive brand experience; from impactful visuals to handmade typeface and furniture design. Specially commissioned projections visualized the music festival’s line-up, functioning as a live schedule. At the VIP area SONOS products were seeded, actively engaging SONOS’ brand ambassadors and influencers.

Results:

The SONOS Control Room hosted visitors, international renowned artists, influencers and members of the press, over the 2-day event. We amplified our reach, with content being shared on social networks and earned media via influencers and international press such as FACT magazine and 8tracks.

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Case Study:

Pro Streets – Converse EMEA

Challenge:

Provide in-depth consumer and cultural trend insights to fuel the pan-European campaign launching the Converse’s new Pro Leather range.

Solution:

In collaboration with Anomaly, this Memento and Perfect Fools, Pllant created Converse Pro Streets, a pan-European campaign that allows people to celebrate their local area through showing their talent. Pllant delivered consumer insight and localized recommendations, icon recruitment, photography and video production.

Results:

Our insights enabled consumer participation. The icons successfully engaged with their peers and broadcasted the campaign through their network with amplified reach and UGC content being shared on the Pro Streets site, YouTube channel and earned media via influencers and international press.

© 2013 - 2017 Pllant
Website by
Karlis Krecers & Ieva Ozolite